Didenok shared his insights in an interview with MaximOnline. He listed the main criteria for finding a new blogging star, including being sporty, patriotic, and having minimal media background. Ideally, the blogger should also have a sense of humor and be willing to participate in numerous comedic shows. It would be even better if the blogger was a family person over the age of 30-35, Didenok added.
Amid the increasing demand for Russian services following the slowdown of YouTube, Didenok also highlighted the main difference between Russian and foreign bloggers. "In Russia, there is currently no reputation institution, and I think that's a good thing," he said. Explaining further, he mentioned that cancel culture thrives in America, Europe, and Asia, where celebrities and influencers have to carefully consider every word they say or write. Meanwhile, in Russia, there is a different mentality, with a forgiving and broad-minded approach. While this can sometimes be uneducational and allow unethical things to happen, it also gives people a chance for redemption, unlike abroad, where a mistake from 15 years ago could end someone's career and completely cancel them.
Recently, YouTube stopped working in many regions of Russia. Outages were reported in Moscow, St. Petersburg, Nizhny Novgorod, Yekaterinburg, Crimea, and several other regions, according to the Telegram channel "Radio NSN."
